Multimedia Journalist Turned Communications Ninja
Senior Communications & Brand Specialist @ Boeing
Zeyad Maasarani is an award-winning communicator whose life’s purpose is to inspire people and make the world a better place.
He’s currently shaping the marketplace conversation around Boeing’s satellite offerings while engaging worldwide audiences via traditional and digital channels. He partners across functions to build and execute strategic communications plans that deliver desired outcomes. Zeyad has led PR on programs across Boeing’s commercial, defense and space portfolios.
With more than a dozen years of experience in strategic communications (which includes leading employee communications at a Boeing subsidiary and serving in a multifaceted marketing communications role at an international relief agency), Zeyad understands the value of creating compelling content to ignite positive engagement. He’s known for his strategic foresight, business savvy, and contagious positivity.
Zeyad’s academic and professional accomplishments have been recognized by U.S. President Bill Clinton, California Governor Arnold Schwarzenegger, and Boeing Global Services CEO Stan Deal. He holds a Master’s degree in Communication Management from the University of Southern California, and a Bachelor’s degree in Literary Journalism from the University of California, Irvine.
When he’s not working, Zeyad spends quality time with his wife and children, discovers gnarly trails with his mountain bike, roots for the Lakers, and volunteers at a local food bank.
With full consideration to the audience and the desired outcome, Zeyad ensures all communications are aligned with business objectives and in touch with stakeholder realities.
Zeyad translates geek speak into relatable, textured stories. In a time where our attention spans rival that of a goldfish, clear and concise writing is necessary to captivate and inspire.
When it comes to communication, content is king. Zeyad can own all the means of production for creative content, from storyboarding, to production, editing, and deployment.
Zeyad is highly experienced at bringing positive emotion to the workplace, helping ensure team members come to work with a smile on their face and ready to give their best every single day.