Zeyad Maasarani

About Me

Multimedia Journalist Turned Communications Ninja

Senior Communications & Brand Specialist @ Boeing 

Zeyad Maasarani is an award-winning communicator whose life’s purpose is to inspire people and make the world a better place.

He’s currently helping shape the aviation services marketplace while exciting worldwide audiences about the newly-founded Boeing Global Services organization. He partners across functions to build and execute strategic communications plans that deliver desired outcomes.

With more than a decade of experience in strategic communications (which includes leading employee communications at a Boeing subsidiary and serving in a multifaceted marketing communications role at an international relief agency), Zeyad understands the value of creating compelling content to ignite positive engagement. He’s known for his strategic foresight, business savvy, and contagious positivity.

Zeyad’s academic and professional accomplishments have been recognized by U.S. President Bill Clinton, California Governor Arnold Schwarzenegger, and Boeing Global Services CEO Stan Deal. He holds a Master’s degree in Communication Management from University of Southern California, and a Bachelor’s degree in Literary Journalism from University of California, Irvine.

When he’s not working, Zeyad spends quality time with his wife and four daughters, roots for the Lakers, shoots hoops with his buddies, and volunteers in support of local nonprofit organizations.

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Specialties

Communications Strategy

With full consideration to the audience and the desired outcome, Zeyad ensures all communications are aligned with business objectives and in touch with stakeholder realities.

Creative Writing

Zeyad translates geek speak into relatable, textured stories. In a time where our attention spans rival that of a goldfish, clear and concise writing is necessary to captivate and inspire.

Content Creation

When it comes to communication, content is king. Zeyad can own all the means of production for creative content, from storyboarding, to production, editing, and deployment.

Employee Engagement

Zeyad is highly experienced at bringing positive emotion to the workplace, helping ensure team members come to work with a smile on their face and ready to give their best every single day.

Resume

12+ Years Experience

Experience

July 2017 - Present

Senior Communications & Brand Specialist

Boeing

Crafts and amplifies Boeing’s services story, helping protect the brand, excite our people, win media mindshare, and shape the market discussion around some of the company’s biggest growth levers.

April 2013 - July 2017

Communications Manager

CDG, a Boeing Company

Employee communications leader: defined strategies, crafted media and developed tools that boosted employee engagement and transformed global culture. Managed company’s digital marketing touchpoints.

April 2011 - April 2013

Corporate Communications Specialist

CDG, a Boeing Company

Responsible for employee and marketing communications efforts: crafted content to promote brand, improved employee engagement and aligned global team’s performance with business strategy.

October 2008 - April 2011

Communications Specialist

IR USA

Pivotal member of a collaborative, cross-functional, in-house marketing and communications team. Played multiple roles, including creative director, direct response copywriter, field reporter, social media coordinator, and project manager.

May 2007 - August 2009

Reporter

InFocus News

Multimedia journalist who was consistently assigned high-profile, time-sensitive feature stories. Referred to as “top reporter” and “best story-teller” by editors.

Education

2014

Master, Communication Management

University of Southern California

2008

Bachelor, Literary Journalism

University of California, Irvine

Awards

U.S. President Bill Clinton

Presidential Academic Fitness Award

California Governor Arnold Schwarzenegger

Governor's Scholarship Award

Graphic Design USA

InHouse Design Award

Boeing Global Services CEO Stan Deal

Service Excellence Award

Skills

Communications Planning

Communications Strategy

Creative Writing

Digital Storytelling

Media Relations

Visual Design

Content Creation

Software

Adobe Creative Suite

Microsoft Office

G-Suite

SharePoint

Wordpress

Contact

Get in Touch

(562) 353-7992‬

Orange County

Find Me on Map

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